Do you know who are the ‘Estensi?’ Do you want to taste the true heritage of this ancient Italian family? For the Bellavita’s Magazine section ‘meet the producer’ we are delighted to introduce Marcello Turini, owner and CEO of Modena Estense 1558.
Bellavita Magazine (BM) – Marcello, in your brand label you cite the year 1558. You really have such a long company history?
Marcello Turini (MT) – I wish so! The 1558 states the official beginning of the Duchy of the Estense’s Family. Since then the family was able to become more and more renowned in all the courts across Europe, especially known for the good quality of its gastronomy and for its splendid banquets. This is the kind of background we are looking for when selecting our products.
BM – What is still remaining today of Estensi’s ancient traditions?
MT – There is still a deep knowledge of the gastronomy arts in the whole Pianura Padana (the river Po valley) and in the surroundings of Modena. There is a wise usage of every ingredient, not only available in the territories, but from the entire Italian peninsula. It’s not by chance that one of the most renowned chefs of the world, Massimo Bottura, hails from these lands. (editor’s note – You can meet Massimo Bottura at the Bellavita London, check the Agenda!)
BM – Under your brand there is a great selection of products, all of them with a strong tradition. What are the criteria for your choices?
MT – In our team we have partners with a long experience in the food industry and they are also true gourmets. The selection starts from the knowledge we have and through continuous tastings hat we organise in our kitchens.
BM – What is your top product?
MT – We definitely score the point with the Panettone Tradizionale (traditional Christmas Italian sweet bread loaf). This happened because not only the product is made with the highest standards and it’s completely natural, but we pay special attention to the packaging. The hand-made package is created by two social coops which are completely embraced in our business plan: we grow together and share not only a business project but also a human one.
BM – Modena Estense 1558 will be at Bellavita Expo in London. What do you expect from this event?
MT – We just want the people to taste our products, our symbols of Italian culinary heritage. We want to contribute to the development of the reputation of Italian quality the world over.
BM – Among your products, which is the one with the best potential in the UK market?
MT – In addition to the Panettone Tradizionale, which is starting to be included in Christmas celebrations in the UK, I believe that all our preserves and pickles will be a key strength in a country, which loves Mediterranean flavours. Moreover, our artisanal fresh pasta will be a product of great interest for the UK market.
For more info www.modenaestense.it/en
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